Hello friends, it’s time, it’s time, it’s time! It’s Barbie’s Dream Gems showtime!  We just have to be there to find out the greatest creative in the land, and tickets are officially on sale. Can you feel the excitement?

It’s all happening April 1 at the Willard Arts Center in Downtown Idaho Falls.
Doors open at 6 and the show starts at 7.

The 2023 contest is now live!

Enter this year’s Gem Awards and find out how your creative work stacks up against Eastern Idaho’s best.

Once again, all entries will be submitted via email and download links.

Deadline for entry is 5  p.m. Feb. 1. If you want to save some cash and hit the early-bird deadline, it’s 5 p.m. Jan. 20. Winners will advance to the Idaho Ad Fed’s Rockies Awards in Boise, and are eligible to go as far as the national Addy awards if they win successive levels of competition.

Students, follow the same entry procedures as professionals, but be sure to note that you’re a student in your entry email message.

If you have questions, email Gem Awards Director, steve@mightymcs.com.

But first, click the links below to view and download the entry materials. After you’ve sent your entries, hit the payment link below to pay with a Paypal account, or email Steve to arrange payment via credit card or check. And good luck!

2023 Gems Submission Guidelines

2023 Gems Rules and Categories

2023 Gems Entry Data Sheet (this is an XL file, with one sample entry filled in.)

2023 Gems Payment Form

2023 IF Ad Fed Membership Form

Pay now with Paypal login

Now’s the time to get your season membership. Click the How To Join tab above, or better yet, sign up in person at our season kick-off party at 2 p.m. Saturday, Oct. 1 at Bowlero lanes in Idaho Falls.

All played. Few survived. Here are the victors. Congratulations!

Award	Agency	Class	Category	Title	Client	Creative Credits
Best of Show	Porter Pro Media	elements of advertising	Cinematography	Someone’s Gotta Do It	Doug Andrus Distributing	Porter Pro Media Team
Diamond	Porter Pro Media	TV	TV Single, $5,001 – $20,000	Keeping up with Michelle	Madison Memorial Hospital	Porter Pro Media Team
Diamond	AdFire Creative	radio	:30 single	Glass Holes	Grease Monkey	Writer – Matt Hill, Producer Matt Hill, Voice Artists – Tyson Daniels, Matt Hill
Diamond	MCS Advertising	Print	Consumer Magazine Fractional	Swing For the Green	Bank of Idaho	MCS Staff
Diamond	MCS Advertising	out-of-home & ambient single,	flat	Up to snow good	Rexburg Motorsports	MCS Staff
Diamond	IE Productions	Direct Marketing	Flat	Arts Council Mailer	Idaho Falls Arts Council	IE Productions
Diamond	Porter Pro Media	Online Video & Podcasts	Internet Commercials	Goodbye Tissues	Family First Medical Center	Porter Pro Media Team
Diamond	MCS Advertising	Digital Marketing	Website, Consumer	Community Family Clinic website	Community Family Clinic	MCS Staff
Diamond	AlphaGraphics	Collateral Material	Other Merchandise	Clue: AlphaGraphics	AlphaGraphics	Beka Ackerschott
Diamond	MCS Advertising	identity programs	logo or trademark	S4G logo	Bank of Idaho	MCS Staff
Diamond	AdFire Creative	Ad Industry Self Promo	Digital	Gems Show Cold Open	Idaho Falls Advertising Federation	Matt Hill
Diamond	IE Productions	Potpourri	Open Category	Genghis Kahn Style Guide	Museum of Idaho	IE Productions
Diamond	IE Productions	Complete Campaigns	Consumer Regional/National	Eastern Idaho State Fair	Eastern Idaho State Fair	IE Productions
Star Garnet	Rich Broadcasting	TV	single under $5K	Listen To The Pick 94.9 & 104.5	The Pick	Dallan “Shaggy” Babb, Director; Dallan “Shaggy” Babb, Talent; Dallan “Shaggy” Babb, videographer
Star Garnet	Porter Pro Media	TV	single under $5K	The Road Less Traveled	BMW of Idaho Falls	Porter Pro Media Team
Star Garnet	Porter Pro Media	TV	single under $5K	Santa’s Got A New Sleigh	Ron Sayer Dodge	Porter Pro Media Team
Star Garnet	AdFire Creative	TV	single under $5K	No Bull Ship	Infinity Coins	Writer – Matt Hill, Producer Matt Hill, Voice Artist – Matt Hill
Star Garnet	AdFire Creative	TV	Campaign Under $5K	Financial Security	Infinity Coins	Writer – Matt Hill, Producer Matt Hill, Voice Artist – Matt Hill
Star Garnet	Rich Broadcasting	radio	self-promo	KWFI-Werewolf Promo 2021 96.1& 102.1	The Wolf	Don Jarrett, producer/Brian Lee VO
Star Garnet	AdFire Creative	radio	Campaign	Grease Monkey Crew	Grease Monkey	Writer – Matt Hill, Producer Matt Hill, Voice Artists – Tyson Daniels, Matt Hill
Star Garnet	AdFire Creative	radio	:60 single	The Analogy	Bish’s RV	Writer – Matt Hill, Producer Matt Hill, Voice Artist – Adam Hill, Troy Jenkins
Star Garnet	MCS Advertising	Print	full page single	BOI Mortgage	Bank of Idaho	MCS Staff
Star Garnet	Son of Erik Design	out-of-home & ambient	transit	Yeti Jane Truck Wrap	Yeti Jane Sips & Snacks	Spencer Erickson, Creative Director, Graphic Designer
Star Garnet	MCS Advertising	out-of-home & ambient	Campaign – Billboard	There’s a doc for that	Community Family Clinic	MCS Staff
Star Garnet	Porter Pro Media	Online Video & Podcasts	Online, Branded Content & Entertainment	Celebrating Motherhood	Little Mama Shirt Shop	Porter Pro Media Team
Star Garnet	Porter Pro Media	Online Video & Podcasts	Internet Commercials	Someone’s Gotta Do It	Doug Andrus Distributing	Porter Pro Media Team
Star Garnet	Porter Pro Media	Online Video & Podcasts	Internet Commercials	Raiders of the Lost KJ’s	KJ’s Super Stores	Porter Pro Media Team
Star Garnet	AdFire Creative	Online Video & Podcasts	Internet Commercials	Extra Heavy Metal	Infinity Coins	Writer – Matt Hill, Producer Matt Hill, Voice Artist – Matt Hill
Star Garnet	MCS Advertising	Collateral Material	Other Merchandise	War Bonnet Swag Kit	Bank of Idaho	MCS Staff
Star Garnet	Son of Erik Design	identity programs	logo or trademark	Orange MD Logo	Orange MD	Spencer Erickson, Creative Director, Graphic Designer
Star Garnet	Son of Erik Design	identity programs	logo or trademark	Alturas Preparatory Academy | Academic Branding	Alturas Preparatory Academy	Spencer Erickson, Creative Director, Graphic Designer
Star Garnet	MCS Advertising	identity programs	stationery	Clay Treese Law stationery	Clay Treese, Attorney at Law	MCS Staff
Star Garnet	Porter Pro Media	elements of advertising	Cinematography	The Story of Shawn Anderson	Anderson Hicks Group	Porter Pro Media Team
Star Garnet	AdFire Creative	elements of advertising	Copy Writing	No Bull Ship	Infinity Coins	Writer – Matt Hill
Star Garnet	IE Productions	Complete Campaigns	Consumer Local	Be the Best Campaign	Bingham Memorial Hospital	IE Productions
Opal	KPVI	TV	single under $5K	The Fresco Sizzle	Fresco
Opal	MCS Advertising	TV	single under $5K	A Win For Us	Petersen, Parkinson & Arnold	MCS Staff
Opal	Rich Broadcasting	radio	self-promo	Listen To Shaggy 94.9 & 104.5	The Pick	Dallan “Shaggy” Babb, producer; Jen Sweeney, Voice
Opal	IE Productions	out-of-home & ambient	Campaign – Billboard	Food Hero Campaign	Basic American Foods	IE Productions
Opal	Porter Pro	Media Online Video & Podcasts	Online, Branded Content & Entertainment	Happy Birthday America	KJ’s Super Stores Porter	Pro Media Team
Opal	Sunflicker LLC	Online Video & Podcasts	Webisodes	Recovery Is Possible	Shoshone-Bannock Tribes, Four Directions Treatment Center	Donna Honena, Art Director; Mike Stone, Copy Writer; Mike Stone, videographer
Opal	MCS Advertising	Collateral Material	Other Merchandise	Ladies Day swag	Idaho Falls Downtown Development Corp. (IFDDC)	MCS Staff
Opal	AlphaGraphics	Identity Programs	Packaging or Label Designs	Subscription Packaging	Powder &  Prose	Beka Ackerschott
Opal	AdFire Creative	elements of advertising	Cinematography	Extra Heavy Metal	Infinity Coins	Cinematographer – Matt Hill
Opal	MCS Advertising	elements of advertising	Copy Writing	Twas the season	Rexburg Motorsports	MCS Advertising

The 2022 Idaho Falls Ad Fed Gem Awards are right around the corner. Plan to show up at 7 p.m. Friday, March 11 at the Hilton Garden Inn in Idaho Falls. Get your tickets now!

2022 contest is now live

Enter this year’s Gem Awards and find out how your creative work stacks up against Eastern Idaho’s best.

Once again, all entries will be submitted via email and download links.

Deadline for entry is 5  p.m. Jan. 28. If you want to save some cash and hit the early-bird deadline, it’s 5 p.m. Jan. 21. Winners will advance to the Idaho Ad Fed’s Rockies Awards in Boise, and are eligible to go as far as the national Addy awards if they win successive levels of competition.

Students, follow the same entry procedures as professionals, but be sure to note that you’re a student in your entry email message.

If you have questions, email Gem Awards Director, steve@mightymcs.com.

But first, click the links below to view and download the entry materials. After you’ve sent your entries, hit the payment link below to pay with a Paypal account, or email Steve to arrange payment via credit card or check. And good luck!

2022 Gems Submission Guidelines

2022 Gems Rules and Categories

2022 Gems Entry Data Sheet (this is an XL file, with one sample entry filled in.)

2022 Gems Payment Worksheet

2022 IF Ad Fed Membership Form

Pay now with Paypal login

AWARD	CLASS	CATEGORY	TITLE	CLIENT	AGENCY	CREATIVE CREDITS
Best of Show	Elements of Advertising	Cinematography	Bison Boys Trailer	Bison Boys	Porter Pro Media	Producer/Director- Tyler Porter, Director of Photography- Mark Richardson, Editor- Mark Richardson
Diamond	TV	TV, Local campaign, budget $5k to $20K	The Banker Campaign	The Bank of Commerce	IE Productions	IE Team
Diamond	Radio	radio, local campaign	Silver Secrets	Infinity Coins	Adfire Creative	Matt Hill, copy writer; Matt Hill, Voice Actor; Matt Hill, Producer
Diamond	Out-of-Home and Ambient	Outdoor, Other, Single	All Hands Vending Vehicle Wrap	All Hands Vending	Son of Erik Design	Spencer Erickson, Creative Director
Diamond	Online Video and Podcasts	Internet Commercials	Throne Up	Bish’s RV	Adfire Creative	Matt Hill, copywriter; Adam Hill, Voice Actor; Brad Hoen, producer
Diamond	Digital Advertising	Website, consumer	edgefinancialadvisors.com	Edge Financial Advisors	Porter Pro Media	Web Designer- Brittany Hargis, Photography- Mark Richardson
Diamond	Collateral Material	Other Merchandise	Thinking of You Kit	Bank of Idaho	Blue Phoenix Branding	Travis Powell, CEO Blue Phoenix Branding; Tyler Kraupp, Director of Marketing and Business Development, Bank of Idaho; MCS Advertising, Photos
Diamond	Identity Programs	Identity, logo	Bison Boys Logo	Bison Boys	Porter Pro Media	Logo Design- Tyler Porter, Bryce Olsen
Diamond	Elements of Advertising	Cinematography	Bison Boys Trailer	Bison Boys	Porter Pro Media	Producer/Director- Tyler Porter, Director of Photography- Mark Richardson, Editor- Mark Richardson
Diamond	Ad Industry Self-Promotion	Self-Promo website	mightymcs.com	MCS Advertising	MCS Advertising	MCS Staff
Diamond	Complete Campaigns	Complete Campaign, Local	The Ortho Team	Bingham Healthcare	IE Productions	IE Team
Star Garnet	TV	Local single Budget 5K-$20K	The Banker, Single	The Bank of Commerce	IE Productions	IE Team
Star Garnet	TV	TV regional/national campaign	Darwin & Dinosaur	Museum of Idaho	IE Productions	IE Team
Star Garnet	TV	TV Local Single under $5K	RMS sand sled	Rexburg Motorsports	MCS Advertising	MCS Staff
Star Garnet	Radio	Radio local single :30	Spooky Season	Infinity Coins	Adfire Creative	Matt Hill, copy writer; Matt Hill, Voice Actor; Matt Hill, Producer
Star Garnet	Online Video and Podcasts	Internet Commercials	A Magical Kingdom	Idaho Falls Pediatrics	Porter Pro Media	Producer/Director- Tyler Porter, Director of Photography- Mark Richardson, Cinematographer- Tanner Fugal
Star Garnet	Online Video and Podcasts	Internet Commercials	Bison Boys	Doug Andrus	Porter Pro Media	Producer/Director- Tyler Porter, Director of Photography- Mark Richardson, Editor- Mark Richardson, Mikey Borup, Sound Design- Gabe Alexander
Star Garnet	Online Video and Podcasts	Online branded content & entertainment	Bison Boys	Bison Boys	Porter Pro Media	Producer/Director- Tyler Porter, Director of Photography- Mark Richardson, Cinematographer- Tanner Fugal, Karter Machen, Writer- Tanner Murri, Sound Design- Gabe Alexander, Editor- Mark Richardson
Star Garnet	Online Video and Podcasts	Online branded content & entertainment	The Bishtory	Bish’s RV	Adfire Creative	Matt Hill, copy writer; Adam Hill, Voice Actor; Matt Hill, producer
Star Garnet	Online Video and Podcasts	Internet Commercials	The Roundabout	City of Idaho Falls	IE Productions	IE Team
Star Garnet	Online Video and Podcasts	Internet Commercials	Ultimate Care Package	556 Body Ops	Adfire Creative	Matt Hill, copywriter; Matt Hill, Voice Actor; Brad Hoen, producer
Star Garnet	Online Video and Podcasts	Internet Commercials	Idahoan Mashed Potatoes	Idahoan	Porter Pro Media	Producer- Tyler Porter, Director of Photography- Mark Richardson, Cinematographer- Josh Miller, Tanner Fugal, Editor- Gabe Alexander
Star Garnet	Digital Advertising	Website, consumer	dougandrus.com	Doug Andrus Distributing	Porter Pro Media	Web Designer- Brittany Hargis, Photography- Mark Richardson, Tyler Porter
Star Garnet	Digital Advertising	Website, B-to-B	rediconnects.org	Regional Econimic Development	MCS Advertising	MCS Staff
Star Garnet	Collateral Material	Annual Report	Annual Report	Bank of Idaho	MCS Advertising	MCS Staff
Star Garnet	Collateral Material	Other Merchandise	Bookmark	Bank of Idaho	MCS Advertising	MCS Staff
Star Garnet	Collateral Material	Special Event Material – Invitation	President’s Club Invitation	Bank of Idaho	MCS Advertising	MCS Staff
Star Garnet	Collateral Material	Publication Design – Cover	Symphony magazine cover	Idaho Falls Symphony	MCS Advertising	MCS Staff
Star Garnet	Collateral Material	Poster Series	Symphony Poster Series	Idaho Falls Symphony	MCS Advertising	MCS Staff
Star Garnet	Identity Programs	Identity, Packaging or Label Design	556 Body Ops Red Line Edition	556 Body Ops	Adfire Creative	Matt Hill, producer; Brad Hoen, designer
Star Garnet	Identity Programs	Identity, logo	Traditions Gift Shop Logo	Nez Perce Tourism, LLC	Small Business Development Center	Presley Arrowood, Graphic Designer
Star Garnet	Elements of Advertising	Sound	Rap video	KJ’S Super Stores	Porter Pro Media	Producer/Director- Tyler Porter, Freestyle Rapper- Spencer Nelson, Music- Gabe Alexander, Camera- Tanner Fugal, Karter Machen, Editor- Gabe Alexander
Star Garnet	Elements of Advertising	Cinematography	RMS sand sled	Rexburg Motorsports	MCS Advertising	MCS Staff
Star Garnet	Elements of Advertising	Copywriting	Spooky Season	Infinity Coins	Adfire Creative	Matt Hill, copywriter
Star Garnet	Elements of Advertising	Copywriting	Throne Up	Bish’s RV	Adfire Creative	Matt Hill, copywriter
Opal	TV	TV Local Single under $5K	Huge	Big Jud’s	KPVI	Jeremy Farthing, Writer & Videographer; Enrique Romero, Director; Scott Larkin, Editor
Opal	Direct Marketing	Flat	Idaho Falls Art Council Mailer	Idaho Falls Art Council	IE Productions	IE Team
Opal	Collateral Material	Publication Design – Spread	In The Kitchen	Idaho Falls Magazine	Idaho Falls Magazine	Dallas McCary, Creative Director; Jessica Hallam, Copy writer; Steve Smede, Photographer
Opal	Identity Programs	Logo	Fidelium Labs Logo	Fidelium Labs	AlphaGraphics	Beka Ackerschott, Designer
Opal	Identity Programs	Letterhead, Envelope, Business Card	RMWC Stationery	Rocky Mountain Women’s Clinic	AlphaGraphics	Beka Ackerschott, Designer
Opal	Public Service	Collateral	COVID-19 Response Plan	Eastern Idaho Public Health	Blue Phoenix Branding	Dayne Dingman, Creative Director

The 2021 Gem Awards are going all-digital this year.

Enter this year’s Gem Awards and find out how your creative work stacks up against Eastern Idaho’s best.

To address current health concerns, we’re switching things up to be more socially distant. All entries will be submitted via email and download links – no envelopes and jump drives this year.

Deadline for entry is 5  p.m. Feb. 5. If you want to save some cash and hit the early-bird deadline, it’s 5 p.m. Jan. 22. Winners will advance to the Idaho Ad Fed’s Rockies Awards in Boise, and are eligible to go as far as the national Addy awards if they win successive levels of competition.

Students, follow the same entry procedures as professionals, but be sure to note that you’re a student in your entry email message.

If you have questions, email Gem Awards Director, steve@mightymcs.com.

But first, click the links below to view and download the entry materials. After you’ve sent your entries, hit the payment link below to pay with a Paypal account, or email Steve to arrange payment via credit card or check. And good luck!

2021 Gems Submission Guidelines

2021 Gems Rules and Categories

2021 Gem Entry Data Sheet (This is an XL document, with one sample entry filled in.)

2021 IF Ad Fed Membership Form

2021 Gems Payment Worksheet

Pay now with Paypal login

2020 Gem Awards

Where: Museum of Idaho
When: March 6th, 2020
Time: 7:30pm
Theme: Night at the Museum
Dinner and entertainment will be provided

Click Here to purchase your tickets.

 

We’re launching into the next 40 years of AdFed with an updated logo created by award-winning designer and long-time American Advertising Federation member and supporter Clay Adams, of MCS Advertising.

We are kicking off our 2019-20 Season now! If you’re interested in becoming a member, sign up here: https://idahofallsadfed.com/membership/how-to-join-2/