Now’s the time to get your season membership. Click the How To Join tab above, or better yet, sign up in person at our season kick-off party at 2 p.m. Saturday, Oct. 1 at Bowlero lanes in Idaho Falls.
It’s Showtime!
The 2022 Idaho Falls Ad Fed Gem Awards are right around the corner. Plan to show up at 7 p.m. Friday, March 11 at the Hilton Garden Inn in Idaho Falls. Get your tickets now!
Gem Awards Call for Entries
2022 contest is now live
Enter this year’s Gem Awards and find out how your creative work stacks up against Eastern Idaho’s best.
Once again, all entries will be submitted via email and download links.
Deadline for entry is 5 p.m. Jan. 28. If you want to save some cash and hit the early-bird deadline, it’s 5 p.m. Jan. 21. Winners will advance to the Idaho Ad Fed’s Rockies Awards in Boise, and are eligible to go as far as the national Addy awards if they win successive levels of competition.
Students, follow the same entry procedures as professionals, but be sure to note that you’re a student in your entry email message.
If you have questions, email Gem Awards Director, steve@mightymcs.com.
But first, click the links below to view and download the entry materials. After you’ve sent your entries, hit the payment link below to pay with a Paypal account, or email Steve to arrange payment via credit card or check. And good luck!
2022 Gems Submission Guidelines
2022 Gems Rules and Categories
2022 Gems Entry Data Sheet (this is an XL file, with one sample entry filled in.)
And the winners are …

The results are in and the corks have popped. Here’s the list of those who earned honors in this year’s Gem Awards Creative Competition. Congratulations to everyone who made a showing!
And if you want to see the winning work, take a gander at the (virtual) awards show!
| AWARD | CLASS | CATEGORY | TITLE | CLIENT | AGENCY | CREATIVE CREDITS |
| Best of Show | Elements of Advertising | Cinematography | Bison Boys Trailer | Bison Boys | Porter Pro Media | Producer/Director- Tyler Porter, Director of Photography- Mark Richardson, Editor- Mark Richardson |
| Diamond | TV | TV, Local campaign, budget $5k to $20K | The Banker Campaign | The Bank of Commerce | IE Productions | IE Team |
| Diamond | Radio | radio, local campaign | Silver Secrets | Infinity Coins | Adfire Creative | Matt Hill, copy writer; Matt Hill, Voice Actor; Matt Hill, Producer |
| Diamond | Out-of-Home and Ambient | Outdoor, Other, Single | All Hands Vending Vehicle Wrap | All Hands Vending | Son of Erik Design | Spencer Erickson, Creative Director |
| Diamond | Online Video and Podcasts | Internet Commercials | Throne Up | Bish’s RV | Adfire Creative | Matt Hill, copywriter; Adam Hill, Voice Actor; Brad Hoen, producer |
| Diamond | Digital Advertising | Website, consumer | edgefinancialadvisors.com | Edge Financial Advisors | Porter Pro Media | Web Designer- Brittany Hargis, Photography- Mark Richardson |
| Diamond | Collateral Material | Other Merchandise | Thinking of You Kit | Bank of Idaho | Blue Phoenix Branding | Travis Powell, CEO Blue Phoenix Branding; Tyler Kraupp, Director of Marketing and Business Development, Bank of Idaho; MCS Advertising, Photos |
| Diamond | Identity Programs | Identity, logo | Bison Boys Logo | Bison Boys | Porter Pro Media | Logo Design- Tyler Porter, Bryce Olsen |
| Diamond | Elements of Advertising | Cinematography | Bison Boys Trailer | Bison Boys | Porter Pro Media | Producer/Director- Tyler Porter, Director of Photography- Mark Richardson, Editor- Mark Richardson |
| Diamond | Ad Industry Self-Promotion | Self-Promo website | mightymcs.com | MCS Advertising | MCS Advertising | MCS Staff |
| Diamond | Complete Campaigns | Complete Campaign, Local | The Ortho Team | Bingham Healthcare | IE Productions | IE Team |
| Star Garnet | TV | Local single Budget 5K-$20K | The Banker, Single | The Bank of Commerce | IE Productions | IE Team |
| Star Garnet | TV | TV regional/national campaign | Darwin & Dinosaur | Museum of Idaho | IE Productions | IE Team |
| Star Garnet | TV | TV Local Single under $5K | RMS sand sled | Rexburg Motorsports | MCS Advertising | MCS Staff |
| Star Garnet | Radio | Radio local single :30 | Spooky Season | Infinity Coins | Adfire Creative | Matt Hill, copy writer; Matt Hill, Voice Actor; Matt Hill, Producer |
| Star Garnet | Online Video and Podcasts | Internet Commercials | A Magical Kingdom | Idaho Falls Pediatrics | Porter Pro Media | Producer/Director- Tyler Porter, Director of Photography- Mark Richardson, Cinematographer- Tanner Fugal |
| Star Garnet | Online Video and Podcasts | Internet Commercials | Bison Boys | Doug Andrus | Porter Pro Media | Producer/Director- Tyler Porter, Director of Photography- Mark Richardson, Editor- Mark Richardson, Mikey Borup, Sound Design- Gabe Alexander |
| Star Garnet | Online Video and Podcasts | Online branded content & entertainment | Bison Boys | Bison Boys | Porter Pro Media | Producer/Director- Tyler Porter, Director of Photography- Mark Richardson, Cinematographer- Tanner Fugal, Karter Machen, Writer- Tanner Murri, Sound Design- Gabe Alexander, Editor- Mark Richardson |
| Star Garnet | Online Video and Podcasts | Online branded content & entertainment | The Bishtory | Bish’s RV | Adfire Creative | Matt Hill, copy writer; Adam Hill, Voice Actor; Matt Hill, producer |
| Star Garnet | Online Video and Podcasts | Internet Commercials | The Roundabout | City of Idaho Falls | IE Productions | IE Team |
| Star Garnet | Online Video and Podcasts | Internet Commercials | Ultimate Care Package | 556 Body Ops | Adfire Creative | Matt Hill, copywriter; Matt Hill, Voice Actor; Brad Hoen, producer |
| Star Garnet | Online Video and Podcasts | Internet Commercials | Idahoan Mashed Potatoes | Idahoan | Porter Pro Media | Producer- Tyler Porter, Director of Photography- Mark Richardson, Cinematographer- Josh Miller, Tanner Fugal, Editor- Gabe Alexander |
| Star Garnet | Digital Advertising | Website, consumer | dougandrus.com | Doug Andrus Distributing | Porter Pro Media | Web Designer- Brittany Hargis, Photography- Mark Richardson, Tyler Porter |
| Star Garnet | Digital Advertising | Website, B-to-B | rediconnects.org | Regional Econimic Development | MCS Advertising | MCS Staff |
| Star Garnet | Collateral Material | Annual Report | Annual Report | Bank of Idaho | MCS Advertising | MCS Staff |
| Star Garnet | Collateral Material | Other Merchandise | Bookmark | Bank of Idaho | MCS Advertising | MCS Staff |
| Star Garnet | Collateral Material | Special Event Material – Invitation | President’s Club Invitation | Bank of Idaho | MCS Advertising | MCS Staff |
| Star Garnet | Collateral Material | Publication Design – Cover | Symphony magazine cover | Idaho Falls Symphony | MCS Advertising | MCS Staff |
| Star Garnet | Collateral Material | Poster Series | Symphony Poster Series | Idaho Falls Symphony | MCS Advertising | MCS Staff |
| Star Garnet | Identity Programs | Identity, Packaging or Label Design | 556 Body Ops Red Line Edition | 556 Body Ops | Adfire Creative | Matt Hill, producer; Brad Hoen, designer |
| Star Garnet | Identity Programs | Identity, logo | Traditions Gift Shop Logo | Nez Perce Tourism, LLC | Small Business Development Center | Presley Arrowood, Graphic Designer |
| Star Garnet | Elements of Advertising | Sound | Rap video | KJ’S Super Stores | Porter Pro Media | Producer/Director- Tyler Porter, Freestyle Rapper- Spencer Nelson, Music- Gabe Alexander, Camera- Tanner Fugal, Karter Machen, Editor- Gabe Alexander |
| Star Garnet | Elements of Advertising | Cinematography | RMS sand sled | Rexburg Motorsports | MCS Advertising | MCS Staff |
| Star Garnet | Elements of Advertising | Copywriting | Spooky Season | Infinity Coins | Adfire Creative | Matt Hill, copywriter |
| Star Garnet | Elements of Advertising | Copywriting | Throne Up | Bish’s RV | Adfire Creative | Matt Hill, copywriter |
| Opal | TV | TV Local Single under $5K | Huge | Big Jud’s | KPVI | Jeremy Farthing, Writer & Videographer; Enrique Romero, Director; Scott Larkin, Editor |
| Opal | Direct Marketing | Flat | Idaho Falls Art Council Mailer | Idaho Falls Art Council | IE Productions | IE Team |
| Opal | Collateral Material | Publication Design – Spread | In The Kitchen | Idaho Falls Magazine | Idaho Falls Magazine | Dallas McCary, Creative Director; Jessica Hallam, Copy writer; Steve Smede, Photographer |
| Opal | Identity Programs | Logo | Fidelium Labs Logo | Fidelium Labs | AlphaGraphics | Beka Ackerschott, Designer |
| Opal | Identity Programs | Letterhead, Envelope, Business Card | RMWC Stationery | Rocky Mountain Women’s Clinic | AlphaGraphics | Beka Ackerschott, Designer |
| Opal | Public Service | Collateral | COVID-19 Response Plan | Eastern Idaho Public Health | Blue Phoenix Branding | Dayne Dingman, Creative Director |
Call for Entries!
The 2021 Gem Awards are going all-digital this year.
Enter this year’s Gem Awards and find out how your creative work stacks up against Eastern Idaho’s best.
To address current health concerns, we’re switching things up to be more socially distant. All entries will be submitted via email and download links – no envelopes and jump drives this year.
Deadline for entry is 5 p.m. Feb. 5. If you want to save some cash and hit the early-bird deadline, it’s 5 p.m. Jan. 22. Winners will advance to the Idaho Ad Fed’s Rockies Awards in Boise, and are eligible to go as far as the national Addy awards if they win successive levels of competition.
Students, follow the same entry procedures as professionals, but be sure to note that you’re a student in your entry email message.
If you have questions, email Gem Awards Director, steve@mightymcs.com.
But first, click the links below to view and download the entry materials. After you’ve sent your entries, hit the payment link below to pay with a Paypal account, or email Steve to arrange payment via credit card or check. And good luck!
2021 Gems Submission Guidelines
2021 Gems Rules and Categories
2021 Gem Entry Data Sheet (This is an XL document, with one sample entry filled in.)
2020 Gem Awards
2020 Gem Awards
Where: Museum of Idaho
When: March 6th, 2020
Time: 7:30pm
Theme: Night at the Museum
Dinner and entertainment will be provided
Click Here to purchase your tickets.
New Logo Celebrating 40 Years of AdFed in Idaho Falls

We’re launching into the next 40 years of AdFed with an updated logo created by award-winning designer and long-time American Advertising Federation member and supporter Clay Adams, of MCS Advertising.
We are kicking off our 2019-20 Season now! If you’re interested in becoming a member, sign up here: https://idahofallsadfed.com/membership/how-to-join-2/
2019 Gem Awards Announced: Get Your Tickets Today!
When:
April 5, 2019 @ 6:00 pm
Where:
The Downtown Event Center (DEC)
480 Park Ave.
IdahoFalls, ID 83402
Tickets:
Individual: $50 Table: $360
Come celebrate the creative that blew them away, and find out who killed it in 2018.
We would like to invite you to this spectacular once a year event where we see the many talents that our fellow creatives in South East Idaho have created in 2018. It is time to honor the hard work that they have put forth and show our appreciation what what they do. Come and join us for dinner, networking and a ceremony where we will announce who killed it this year. Come dressed up like you are in the mob.
To purchase tickets please click here
2019 Gem Awards Call for Entries
Click the link below to download this year’s entry packet, then start pulling together your best work from last year. As usual this year’s diamond and star garnet award winners will be forwarded to the Idaho Ad Fed’s Rockies Awards. Here’s that link:
2018 Gem Awards call for entries
Enter this year’s Gem Awards and find out how your creative work stacks up against Eastern Idaho’s best.
Deadline for entry is 5 p.m. Jan. 23. If you want to save some cash and hit the early-bird deadline, it’s 5 p.m. Jan. 16. Winners will advance to the Idaho Ad Fed’s Rockies Awards in Boise, and are eligible to go as far as the national Addy awards if they win successive levels of competition.
If you have questions, email Idaho Falls Ad Fed contest director Adam Bostrom or call Ad Fed President Andrea Todd at 208.238.4851 during business hours.
But first, click the link below to view and download the entry materials:


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